AMRAT BEVERAGES INTERNATIONAL is the maker of Ab-e-hayat mineral water and Amrat brand of carbonated drinks in Pakistan. We have a long and strong history in product innovation and brand development and are proud to be a growing company in Pakistan.

1985

Pakistan Mineral Water Bottling Plant (Pvt.) Ltd. was established in 1985 with the objective to introduce Mineral Water in Pakistan. Pure mineral water by the name of Ab-e-Hayat (water of life) was launched in 1987 as the Official Water and Co-Sponsor of the Reliance Cricket World Cup. Ab-e-Hayat was very well received in the market and was a very successful project.

1989-2003

We became a franchisee for Coke International in 1989 and remained with them until 1994. In April 1994 we entered into a joint venture with PepsiCo International which continued till 2003

2003

2003 saw the launch of our indigenous brand by the name of AMRAT which was a great success. Product capacity was enhanced to maximum capacity of 30,000 cases/days from 15,000 cases/days.

2005

Franchises were given to other cities for production and distribution of our growing range of soft drinks. The first franchise was given in MULTAN (May, 2005) and LAHORE (JUNE, 2005).

We are looking for potential franchises like Karachi, Hyderabad, Sukkkur, Sialkot, and Gujranwala as well as internationally. Contact us at franchise@amratbeverages.com if you are interested in becoming a franchisee for us.